Don't let the algorithms win.

Scale your business. Keep your soul.

While we all crave authenticity and imperfection, the world is drowning in AI slop and LinkedIn noise.

What if we actually create an authentic story for Marketing, Sales and CS - whilst the robots do the mundane & repetitive?

You bring the mess. We bring the mop.

You built a Ferrari engine. But you're driving it with bicycle brakes.

You have the vision. You have the human connection. But your backend is chaos. Your sales team is drowning in admin, your marketing is guessing, and your brilliant culture is getting crushed by bad processes.

The Anti-Robot Manifesto.

AI should amplify, not replace.

We loathe the "Content Slop" flooding the internet. We use AI to automate the boring, repetitive backend tasks—so your team has the time to be violently, beautifully human in front of the customer.

Bye bye LinkedIn-Theatre

Likes don't pay bills. We ignore the vanity metrics and obsess over your stories that actually inspire, provoke, are share-worthy. Be the change you wanna see...

Truth, the ultimate strategy.

In a world of "Yes Men" and polished case studies, we are the ones who tell you you have spinach in your teeth. We believe radical honesty is the kindest form of consulting.

Simon Roser - Founder of SANE/REBELS

Meet the Founder, Simon

We want more sass!

So we bridge the human and the tech, introducing realness and authenticity.

I've survived the hyper-growth of Google and the trenches of bootstrapping my own ventures.

I founded SANE/REBELS because I saw too many brilliant founders burning out trying to “hustle” their way through scale.

I am a Generalist in a world of specialists. I don't just look at your ads; I look at your soul, your systems, and your sanity.

Ex-Google (StartupX Program Manager, Accelerated Growth Executive), MSc. Management (ESCP Europe), Founder of KNUS, and builder of growth systems that actually last.

How we work.

01

Deep Dive

Naked Strategy Session

A one-day intensive to strip your business down to the studs. We strip away the fluff and rebuild your roadmap based on truth, data, and human capacity.

  • →Deep Dive Workshop: Finding the leaks.
  • →Honest Assessment: Naming the elephants in the room.
  • →The Roadmap: A plan you can actually execute.
02

Build & Sparring

Growth Architecture

We build the machine. You drive it. I don't become your employee. I equip your team with weapons. We build the automated infrastructure (n8n, AI, RevOps) you need, and then I spar with you to ensure you stay sharp.

  • →System Build: We automate the boring stuff (Reporting, Ops, Data).
  • →Strategic Sparring: Regular sessions to challenge your thinking.
  • →Enablement: I teach your team to wield the tools.
03

Your Voice

A Narrative Revolt

Stop sounding like a bank. We take your polite B2B messaging and set it on fire. We craft a Challenger Story that polarizes the market, rallies true believers, and makes your competitors look beige.

  • →Find the Enemy: Great stories need a villain. We find yours.
  • →Weaponize Authenticity: We turn your specific "weirdness" into your unfair advantage.
  • →Your Megaphone: We use tech to scale your truth, not to generate noise.